Building Media Kits That Appeal to Agencies

All marketing campaigns are based around meeting certain media objectives. In this webinar, Carla Shaw and Robyn Dawson of Kick Media discuss these objectives and how they play a role in determining the final media selection for their clients’ needs. They walk through the details of what they look for when evaluating a publication, so you can learn what media planners and buyers are looking for in your media kit.

The presentation also explores the various aspects of agency-client relationships, and how to navigate the relationship management process to ensure a strong rapport with agencies and client alike. Carla and Robyn discuss selling your product on a local, regional and national level, and the variables that influence purchase.

Robyn Dawson and Carla Shaw are the principals at Kick Media, and have a combined 40 years of experience within the industry, and a wealth of experience executing both provincial and national media campaigns.

Posted in: Ad Sales, Publishing   |   Tags:

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AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.

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