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Mining Your Metrics to Drive Traffic and Engagement - Lisa Murphy

Digital strategy consultant Lisa Murphy deciphers the key metrics for driving traffic and engagement online. Which metrics should you be watching? What lessons are embedded in the metrics you've already gathered? How should regular monitoring of your metrics be integrated into your editorial planning, and mined for consumer and advertiser insights?

This video was recorded at the AMPA Web Intensive in September 2015.

Mining Your Metrics to Drive Traffic and Engagement - Lisa Murphy

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