Bon Appetit's Digital Content Strategy With Carey Polis
Carey Polis, digital editor of Bon Appetit, joined participants at the Alberta Magazines Conference to discuss the perennial publication's digital content strategy. What makes it online? What are their online readers looking for that print readers are not? Through case studies of two issues, “Best New Restaurants” and “Thanksgiving,” Polis walks us through the process of story ideation, creation, execution and promotion.