Adapting Your Workflow to a Multi-Channel Universe

Join TVA Group’s content director of multiplatform editions, book and special issues Jessica Ross as she guides us through the changes you can make to your editorial team’s workflow that will allow you to create top content for all of your brand channels.  Drawing on insights from some of Canada’s largest magazines, Jessica shows how to break down obstacles inherent to a workflow change, set priorities and goals, and how to help the whole team collaborate so that successes on any platform can be celebrated by everyone.

Jessica Ross began her career in publishing as associate editor and web editor of IE:Money magazine, and later became managing editor of Avid Media’s Canadian Home Workshop. Jess has been the executive editor and acting editor-in-chief of Homemakers magazine, and was the tablet publishing manager at TC Media. She developed editorial workflow systems, taught magazine packaging at Ryerson University and served on the board of the Canadian Society of Magazine Editors.


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