This starting-from-zero intro to Google Analytics with Graham F. Scott, Managing Editor, Digital at Canadian Business magazine, will quickly get you up to speed on the basics. In this webinar, you’ll learn how to set up an account, which basic statistics you should be paying attention to, and why these stats are important. This session will also cover:
Ensuring you’ve got the most up-to-date version of Google Analytics
Defining the basic terms: Sessions, Users, Bounce Rates and more
Filtering your stats to answer specific questions
Picking the metrics that are actually important to you
Places to look for help when you’re stuck, plus further readings
AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.