Google Analytics 101

This starting-from-zero intro to Google Analytics with Graham F. Scott, Managing Editor, Digital at Canadian Business magazine, will quickly get you up to speed on the basics. In this webinar, you’ll learn how to set up an account, which basic statistics you should be paying attention to, and why these stats are important. This session will also cover:

  • Ensuring you’ve got the most up-to-date version of Google Analytics
  • Defining the basic terms: Sessions, Users, Bounce Rates and more
  • Filtering your stats to answer specific questions
  • Picking the metrics that are actually important to you
  • Places to look for help when you’re stuck, plus further readings

View the presentation.

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