Wednesday, April 1 , 2009 MagaScene Volume 59

Now is the time to go green!

With the economic doldrums, it’s easy to lose sight of the bigger picture and remember that a business’ environmental impact matters on an Earth-sized scale. But down-times like these offer the perfect opportunity to reassess one’s business plan, improve efficiencies, and ultimately, come up with long-term solutions.

At the 2009 Alberta Magazines Conference’s Go-Green Breakfast, Neva Murtha of Markets Initiative (MI) (www.marketsinitiative.org), gave a presentation on how magazine publishers must do more to protect Canada’s Boreal forests. MI advocates for the development of eco-friendly paper. Murtha emphasised the importance of measuring one’s carbon footprint rigorously by looking at the myriad elements involved in paper production. These include: especially the loss of biomass in the forest and soil, pulp transportation to mill, paper transport to printer, printing and production at printer, end result of unsold copies, etc. With only 20% of the world’s forests intact (and 25% of those in Canada), clearly, it is never too prudent to make environmental cutbacks along with fiscal cutbacks.


Green changes can lead to increased profits
Murtha cited Backpacker magazine as a shining example of what can be done. By reducing their carbon footprint by 12% in the first year, the magazine became both “a more efficient and profitable business,” says editor-in-chief Jon Dorn. The magazine switched to a lighter weight recycled stock for its paper, had readers request digital copies of the magazine, reduced its waste to become a zero-waste facility, and had its staff commit to walking, riding or taking public transit to work to offset its editorial travel.


How magazine publishers can really reduce their magazine’s footprint
As large consumers of paper sources, magazine publishers must be savvy and challenge any company’s claims of “carbon neutral paper” according to The Environmental Paper Network (EPN) (Environmentalpaper.org) of which MI is a part, in a new report prepared by Climate for Ideas, an environmental research group. There are concerns that claims of carbon-neutrality can be used as “greenwashing” by companies eager to position themselves in an enviro-friendly light.

“Companies making unfounded claims about their environmental sustainability risk discrediting not only themselves, but the innovations of true leaders creating truly greener jobs in the industry,” says Joshua Martin of the EPN. The report says that the term “carbon neutral paper” is misleading. Using it actually means “that no fossil fuels are used to create the product”—an assertion that no paper company can claim. Instead, paper products can only be “low carbon.” As consumers of paper products, your skepticism and research is vital to ensuring that you are really making a discernibly positive impact.

Publishers can make a more positive impact in the following ways:
- focus on carbon reduction and sourcing low carbon paper, rather than offsets
- shift as much paper as possible to recycled contents
- when virgin fibre is required, use FSC-certified (Forest Stewardship Council) paper
- give priority to paper from mills that use biogas, wind, green energy, etc.

News

2009 Alberta Magazines Conference Winners

Alberta Magazines Showcase Winners
Besides expansive in-depth features that are compelling to read, what makes a magazine stand out are the visuals, of which photography, design and display copy all factor into. The Alberta Magazines Showcase, sponsored by Transcontinental, at the 2009 Alberta Magazines Conference showed off some of Alberta magazines’ best recent works. With nearly 100 submissions to choose from, the judges had an eyeful.

And the winners are:

Best Editorial ShortWhere Calgary magazine for “Dining on the Range” September/October 2008; writer: Sally Mackinnon. Where Calgary is essential reading about Calgary’s events, shopping, dining, attractions and more for visitors and residents alike. View winning entry.

Honourable Mention: Westworld Alberta magazine for "Under the Onion Dome"; writer: Naomi Lewis. Westworld Alberta is the award-winning travel magazine of the Alberta Motor Association.

Best Feature LayoutAlberta Venture magazine for “The Sky’s the Limit” September 2008; art director: Kim Larson; photographer: John Gaucher; writer: Anthony A. Davis. Alberta Venture is Alberta’s best read business magazine with a total readership of over 170,000. View winning entry.

Honourable Mention: Legacy magazine for “Bee Kingdom Buzz” Fall 2008; designer: Mark Dutton (Halkier + Dutton Design); writer: Bruce Weir; photographer: Roth and Ramberg. Legacy explores Alberta’s evolving heritage, arts and culture as no other magazine does.

Best CoverAvenue (Edmonton) magazine for “Tuned In” Jan/Feb 2009; designer: Rob Machida; photographer Dermot Cleary. Avenue is Edmonton’s pre-eminent lifestyle magazine. View winning entry.

Honourable Mention: techlife magazine for “Big Sky”; designers: Derek Lue, Andrea Yury, Sheena Enjeneski, Bonnie Kozak; photographers: Leigh Frey, Jason Ness. techlife is NAIT’s technology lifestyle magazine with a focus on people, technology and innovation.

 

Editor of the Year Award 2009, presented by Fairmont Hotels and Resorts—Alberta Region
The judges had a tough decision to make in choosing a winner from the talented pool of magazine professionals in Alberta. But choose they must, and they did.

Editor of the Year went to Dan Rubinstein for his work at the helm of unlimited magazine. Rubinstein, who worked in Alberta publishing for the past 10 years, was unable to accept the award in person, but sent a message thanking his former Venture Publishing colleagues. He recently moved to a senior editor position at Canadian Geographic magazine, based in Ottawa.

Rubinstein had this to say about the win:
This award is a testament to how hard the entire unlimited team worked to make from scratch a magazine that really reached out to and engaged its readers. I’m proud of what we accomplished, and it wouldn’t have been possible without the vision of our publisher, Ruth Kelly, the creativity and tirelessness of our art director, Malcolm Brown, and the dedication and efforts of many others.

Read the entire press release here.

View the conference photos on Flickr.

 

Fly fishing tradeshow grows despite downturn
Many had forecasted reduced attendance for tradeshows, but the 7th annual Western Canadian Fly Fishing Exposition, held recently in Calgary, bucked the trend and actually posted 10% growth. The country’s largest fly-fishing consumer show is put on by Bird Marketing Group, which also publishes Fly Fusion magazine. “We were very happy that the Alberta market delivered positive results for the fly fishing industry,” says vice-president Gary Bird.

With over 100 booths, the show saw attendees from across North America and is geared towards both existing fly fishers and new anglers alike. For more information on the Western Canadian Fly Fishing Exposition, visit flyfishingevents.com or contact Jennifer Bird at 1-888-435-9624.

 

Steady Eddie poses with Alberta magazine

AirdrieLIFE  and COCHRANEConnects publisher Sherry Shaw-Froggatt had the chance to give a little LIFE to Premier Stelmach on February 27, at the Alberta Chambers Business of Distinction Awards. Frog Inc was a finalist in the Small Business of Distinction category.

AirdrieLIFE and COCHRANEConnects publisher Sherry Shaw-Froggatt had the chance to give a little LIFE to Premier Stelmach on February 27, at the Alberta Chambers Business of Distinction Awards. Frog Inc was a finalist in the Small Business of Distinction category.


Events

Flywheel Series: April is Poetry Month

Flywheel celebrates National Poetry Month with a full slate of performers giving their all reading some of their fave poets

- Laurie Fuhr reads Sharon Harris

- Jocelyn Grossé reads Shel Silverstein

- Lori D. Roadhouse reads Susan Musgrave

- Natalie Simpson reads Dorothy Trujillo Lusk

- Micah Stone reads Alden Nowlan

Don’t miss a moment of the POETRY MADNESS!!

Thursday, April 2, 2009

7:30pm sharp

Pages Books on Kensington

1135 Kensington Road NW, Calgary

Free and open to the public

 

AMPed Up - Photography Session with George Webber

Renowned and oft-published photographer George Webber (www.georgewebber.ca) whose Hutterite Traditions series of photos is currently on exhibit at Calgary’s Glenbow Museum will give a talk about photography and its use in magazines.

This will be a hands-on session, with a presentation by George and opportunity for critique/feedback. Bring your magazine samples and photography questions.

The fee includes admission to all of the Glenbow Museum, refreshments, and face-time with one of Calgary’s most respected photographers.

Thursday, April 9, 2009

10:00 a.m to Noon

Glenbow Museum, 130 9 Avenue SE, Calgary


$10 – AMPA members and students (valid student ID required)
$20 – non-members

To attend, please RSVP to ampa@albertamagazines.com by end-of-day Monday, April 6, 2009.

 

2009 Mags University - The Magazine and Internet Publishing Conference

The Old Mill Inn, Toronto, ON

June 1 - 2, 2009

Professional development, networking opportunities and nightlife come together to create this premiere national publishing event.

Attend to learn, to meet with and be recognized by your professional peers, to identify trends, increase your skill set and refine your marketing and editorial strategies.

Learn more about this year's sessions, workshops and keynote speakers HERE.

MagNet - Canada's Magazine Conference

Toronto, ON

June 2 - 5, 2009

MagNet - Canada's premiere public policy, professional development and networking conference for magazine professionals   With over 75 sessions, workshops and keynote speakers from North America's top magazine publishing leaders, thinkers and visionaries this conference is a must attend event with something for everyone!

For full details check out the website MagNet.

 

Contests

Alberta Views Annual Short Story Competition

Deadline for entries: June 30, 2009

Alberta Views will be accepting submissions to its annual Short Story Competition until June 30, 2009. Alberta Views has been publishing original fiction by Albertans for over 11 years, and is proud to host the only short story competition specifically for Albertans.

A few guidelines:

* Stories should be no more than 3,000 words and must be previously unpublished.

* Please include a separate cover letter with story title and author's name.

* The author's name must not appear on the story itself.

* The $30 entry fee includes a one-year subscription to Alberta Views magazine.

* The winner will be published in our December 2009 issue and receive a prize of $1,000.

* The contest is open to all residents of Alberta except employees of Alberta Views.

* Please include a SASE if you'd like your manuscript returned. (Please don’t send originals.)

Please mail your submission to:

Alberta Views Short Story Contest

Suite 208 - 320 23rd Avenue SW

Calgary, AB T2S 0J2

Or e-mail: shortstory@albertaviews.ab.ca

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CLARIFICATION from last the last MagaScene: Alberta Views won Magazine of the Year AB/NWT at the 26th annual Western Magazine Awards.

To UNSUBSCRIBE from MagaScene, please send an email with the subject "UNSUBSCRIBE" to ampa@albertamagazines.com.

MagaScene is written and compiled by Anh Chu. To be in included in the next issue of MagaScene, please send an email to ampa@albertamagazines.com.